Brochure for a fictional
At the end of the last year we were told to work on a project
free lettering, with the only condition of creating three spreads accompanied by three titles specially designed for the article
I selected the idea of the future Church as a subject, raising it from a peculiar point of view; in the past, technologically inexperienced people would be overwhelmed by religious buildings, a phenomenon that is not currently happening. Nowadays, religious architecture doesn’t have that divine aura that it used to have, or at least it doesn’t have the ability to inspire blind faith. In order to renovate the respect to religion, I proposed—in a humoristic tone—a New Church, with mountain-high temples where the divine word roar filled the space.
In a propagandistic way, I made an extremely oversized pamphlet; so big that it would be necessary to increase the font size of the top lines to make it comfortably legible when being read on a table.
In order to make a smooth transition between bottom and top lines, I decided the range of sizes I wanted to use (from 8,5pt at the bottom line to 12,5 pt at the top one) and I divided it into the number of lines I was going to use throughout the page.